When the coronavirus crisis hit, one of the many sad eventualities was an increase in the number of small pets being abandoned across the world. Supreme needed a short video in response to these reports, encouraging pet owners to think twice – while at the same time increasing their brand awareness. An emotional feel was key, and a fast turnaround was needed to address the concerns quickly.
Working with Supreme, it was decided that a thought-provoking narrative would best serve their needs. By targeting the owners of small pets through a detailed social media campaign in multiple countries, we could gently tug at their heartstrings and remind them why they got their animals in the first place. Our animated video delivered a moving poem alongside images of animals and emotional music, designed to capture the attention of Supreme’s target market – encouraging organic shares, reactions and comments.