For SmartSeal’s customers, to get the most out of their products, it’s important they know how to use them correctly. SmartSeal knew that by releasing regular instructional videos, they would also be able to demonstrate the effectiveness of their products, highlighting the features and benefits. What’s more, helpful video content would help position the brand as an expert in their market space. The video content would also save their staff valuable time when dealing with sales enquiries, whilst simultaneously boosting sales figures.
We’re big believers in making content with real purpose, not just hoping for the best. It soon became clear to us that creating genuinely useful content for SmartSeal’s customers was likely to gain organic traction online, because the videos provide solutions to real problems – one of the main reasons people engage with a brand’s content.
We decided it was important that the viewer isn’t given a hard sell. In demonstrating the products and knowledge SmartSeal have to offer, we believed they’d build up a level of trust with the company, meaning they’re more likely to a make purchase.