How can I use testimonial videos?
One thing’s for sure – people don’t like being sold to. So whilst slick sales messages certainly play their part in moving a prospect through the sales journey, the final piece of the puzzle is in verifying that your business is trustworthy, and the service or product claims are genuine. There’s no better way than independent, real people singing your praises on camera. If you implement this content correctly, it can act as a boost to your conversions and improve your brand image.