Case Study Videos

Demonstrate your capability to deliver

These days, people can be sceptical about what they see online, and it’s no different when it comes to creating business case studies. Case study videos bring authenticity to your story whilst communicating your messaging effectively and concisely.

Why use case study videos?

Much more authentic than written case studies

Effectively show why prospects should choose your business

It’s a powerful conversion tool when aimed at decision makers

How can I use case study videos?

Case study videos allow you to visually demonstrate the success of a business relationship or project. Simply getting your clients on camera talking about the project holds so much more weight and people are more likely to believe its authenticity compared to written case studies. You can also show certain details of the project and present information in a much more interesting and digestible way, leaving viewers with a well-rounded impression of how you help your clients.

What’s involved in the process?

Being selective with content to keep the video interesting is so key and this is where careful planning pays dividends. The best driving force behind case studies should be your client because viewers will trust them more than you (of course you’re always going to speak highly of what you do!). They may need some convincing to speak on camera, but it’ll be worthwhile. In post-production we can edit in supporting material showing the solution you provided in action and supporting graphics can highlight key facts and figures.

Beyond the video…

Case study videos should be considered a powerful piece of marketing content. You should therefore think about how you can implement this content effectively in your marketing strategy. This content works best towards the end stages of the sales funnel when people are already aware of who you are and what you do but they need a final push to convert into a lead or sale.

What next?

At PureMotion, we make video marketing accessible. That’s why we’ve created three plans – whether you need a one-off video, or a fully-fledged marketing campaign.

I need an individual video project

Go to Solo

I need flexible video content

Go to Stack

I need video-driven marketing

Go to Stream

Looking at price?

We’ll send you our up-to-date guide so you can get to grips with your options.

See our price guide

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